Mission of the Agricultural Experiment Station

Feb 24, 2017 mariroyer
Outreach Expectations Consistent with the Mission of the AES

Outreach Expectations

The information provided below was prepared by the Term Appointment Review Committee and adopted by the Associate Director of the Agricultural Experiment Station (AES). Further details and background are given in Agricultural Experiment Station Outreach document. It is strongly recommended that individuals with FYT appointments read this document as a guide to planning outreach activities and review documents.

The outreach expectations are guided by three primary policy statements. The first is the mission statement of UC Davis AES:
The mission of the Agricultural Experiment Station (AES) at the University of California, Davis is to conduct research that encompasses the continuum of fundamental and applied research for the purpose of developing new knowledge and technologies that address specific problems of importance to the people of California. Key to this mission is a broad range of research focused on the discovery of solutions and the development of educational programs that disseminate knowledge and technology to an identified clientele. The AES mission focuses on agricultural, environmental and societal issues that are impacted by, or impact upon, agriculture and the environment.

The second is the AES Mission Statement developed by DANR:
The AES serves society by generating and disseminating knowledge and technology that enhance agricultural, urban, and natural systems and their interrelationships. The fundamental purpose of the AES is to improve the environment and the quality of life in California. AES’s scientific research is designed to advance solutions that are economically viable, ecologically sustainable, and socially relevant. Outreach to stakeholders is a critical component of the design and implementation of scientific research in achieving the AES mission.

The third is APM Section UCD-320-10-a-2, “Mission-Oriented Research”:
Outreach activities apply research-based expertise to identify issues and communicate solutions to people within the State or society. As such, these activities are derivative of research productivity. Outreach activities could include any of the following at the appointee’s discretion: interacting with officials in local, State and/or Federal governmental agencies, with private sector companies that have goals in common with the AES, and/or with Cooperative Extension (Specialists, Advisors, work groups, and programs); participating in meetings with the public; publishing articles in popular and trade/industry magazines; providing information for articles for newspapers, radio, or visual media; developing computer software; working with public or private schools; teaching University Extension courses or short courses; participating in workshops, field tours, or symposia; or other activities.

Guidelines for Reporting Outreach Activities


Outreach activities are those that directly or indirectly deliver information to California’s citizens residing outside of the confines of academia. Thus, normal teaching activities involving undergraduate or graduate students, publications in peer-reviewed journals that are targeted for an academic audience, and presentations made to academic colleagues at professional society meetings, do not constitute outreach that is consistent with the AES mission.

Candidates being reviewed for extension of the Fiscal-Year Term Appointments are encouraged to explain the relevance of their outreach activities to the mission of the AES. For some faculty, it may be possible and desirable to communicate directly with an identified stakeholder group. For other faculty, it may be more appropriate to reach their stakeholders indirectly, by establishing effective collaborations with Cooperative Extension personnel or with other faculty whose research programs are more closely tied to stakeholder groups. DANR workgroups are one of several means of establishing such interactions and collaboration among faculty.

TARC evaluates 4 criteria when making recommendations about renewal of AES appointments to the Associate Director:
1) Does the candidate generate knowledge (and publications) that address the AES mission of importance for California?
TARC examines the candidate’s publication record and description of the research program for relevance to agricultural or environmental issues. TARC also looks for specific evidence of relevance to California. The research program should be described in accessible language and include specific examples about California. The amount of work is evaluated relative to the percentage of AES appointment held.

2) Is there evidence of outreach to stakeholders consistent with the AES mission?
Outreach is communication to non‐academics so as to have societal impact. These activities apply research‐based expertise to identify issues and communicate solutions to people within California or society. As such, these activities are derivative of research productivity. Common examples of outreach activities include a: interacting with officials in local, State and/or Federal governmental agencies, with private sector companies that have goals in common with the AES, and/or with Cooperative Extension (Specialists, Advisors, work groups, and programs); participating in meetings with the public; publishing articles in popular and trade/industry magazines; providing information for articles for newspapers, radio, or visual media; developing computer software; working with public or private schools; teaching University Extension courses or short courses; participating in workshops, field tours, or symposia. Provide specific description of these activities, including the names of specific stakeholders (e.g. California Citrus Board)

Include evidence about the quality and quantity of effort associated with outreach activities.
Examples of quantity include reporting the number of talks given, the number of visitors to a public website, indicator of the breadth of the audience reached (e.g. 500 farmers attended these presentations). Examples of quality include policy impact (e.g. legislation developed relied on research or contact with candidate) or development of a new product or patent. If working with private sector organization, explain how the companies’ goals align with the AES mission. Vague statements such as “presented information to companies involved in agriculture” or “interacted with California commodity groups” are insufficient. The quantity and impact of outreach is evaluated relative to the percentage of AES appointment held.

3) Has the candidate maintained an active AES project?
Details of the AES project(s) are included as part of the package.

4) Is the candidate making normative progress?
The candidate’s department letter should address this by reporting the current rank and step and date of most recent rank or step advancement.

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