Mission/Outreach Statement Guidelines

May 31, 2013 Debra Cheung

USDA-NIFA California (CA) Agricultural Experiment Station (AES)
New & Revised Hatch (H) or Animal Health (AH) Projects

The Mission/Outreach statement is required for Stage 2 review of Hatch (H) and Animal Health (AH) proposals. It is NOT required for AES Hatch/Multistate (RR) proposals. 

All AES Hatch and Animal Health proposals must provide a concise explanation of how the proposed work will ultimately address problems of importance to the people of California.  The mission/outreach statement is included in the materials forwarded to USDA-NIFA.

The Mission/Outreach Statement is comprised of three sections:


In this section, Principal Investigators should explain the relevance and significance of this project to California specifically. (3,000 character limit)

The AES Mission is defined as follows: The mission of the Agricultural Experiment Station (AES) at the University of California, Davis, is to conduct research that encompasses the continuum of fundamental and applied research for the purpose of developing new knowledge and technologies that ultimately address specific problems of importance to the people of California.  Key to this mission is a broad range of research focused on the discovery of solutions and the development of educational programs that disseminate knowledge and technology to an identified clientele.  The AES mission focuses on agricultural, environmental and societal issues that are impacted, or impact upon, the management of agriculture and the environment.


All proposals, regardless of whether the proposed research is to be conducted within or outside of California, must provide a concise explanation of how the proposed work will ultimately address problems of importance to the people of California (outreach efforts). 

In this section, Principal Investigators should explain the types of outreach activities that are planned and the relevant target audiences. (3,000 character limit)

Outreach is described in APM Section UCD-320-10-a-2, “Mission-Oriented Research:”Outreach activities apply research-based expertise to identify issues and communicate solutions to people within the State or society.  As such, these activities are derivative of research productivity.  Outreach activities could include any of the following at the appointee’s discretion: interacting with officials in local, State and/or Federal governmental agencies, with private sector companies that have goals in common with the AES, and/or with Cooperative Extension (Specialists, Advisors, work groups, and programs); participating in meetings with the public; publishing articles in popular and trade/industry magazines; providing information for articles for newspapers, radio, or visual media; developing computer software; working with public or private schools; teaching University Extension courses or short courses; participating in workshops, field tours, or symposia; or other activities.

Thus, the primary determinant of outreach is activity that directly or indirectly delivers information to California’s citizens residing outside of the confines of academia. 

For some faculty, it may be possible and desirable to communicate directly with an identified stakeholder group.  For other faculty, it may be more appropriate to reach their stakeholders indirectly, by establishing effective collaborations with Cooperative Extension personnel or with other faculty whose research programs are more closely tied to stakeholder groups.

PLEASE NOTE: Normal teaching activities involving undergraduate or graduate students, publications in peer-reviewed journals that are targeted for an academic audience and presentations made to one’s academic colleagues at professional society meetings do not constitute outreach that is consistent with the AES mission.


In this section, Principal Investigators are asked to indicate the regions/counties impacted by their research efforts. 

Mission / Outreach Statement Template

Mission-Oriented Outreach: Information & Examples


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