CA&ES has several tools and templates that are college specific.
Colors
Primary Palette
The University of California’s blue and gold were chosen in 1873, with blue for the California sky and gold for the state’s designation as the Golden State. Our blue and gold are unique within the system and represent us as Aggies at the very highest level.
Aggie Blue
PMS Custom color in development
CMYK: 100/56/0/34
HTML: #022851
RGB: 2/40/81
hsla(211, 95%, 16%, 1)
Aggie Gold
PMS 110 C
CMYK: 0/19/100/15
HTML: #FFBF00
RGB: 255/191/0
hsla(45, 100%, 50%, 1)
Secondary Palette
Along with our distinctive Aggie Blue and Gold, our primary palette is complemented with a robust set of secondary colors. Our secondary palette represents the vibrancy of UC Davis College of Agricultural and Environmental Sciences and the comprehensive reach of our college. These colors can be used in a variety of ways, but they should never be used for the UC Davis logo or identity.
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Poppy
PMS 144 C
CMYK: 0/50/100/0
HTML: #F18A00
RGB: 241/138/0
hsla(34, 100%, 47%, 1) -
Farmer's Market
PMS 358 C
CMYK: 32/0/51/0
HTML: #AADA91
RGB: 170/218/145
hsla(99, 50%, 71%, 1) -
Redwood
PMS 7734 C
CMYK: 77/0/82/65
HTML: #266041
RGB: 38/96/65
hsla(148, 43%, 26%, 1)
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Tahoe
PMS 306
CMYK: 75/0/5/0
HTML: #00B2E3
RGB: 0/191/226
hsla(193, 100%, 45%, 1) -
Pinot
PMS 255 C
CMYK: 53/96/10/24
HTML: #76236C
RGB: 118/35/108
hsla(307, 54%, 30%, 1) -
California
PMS 7567 C
CMYK: 10/66/98/57
HTML: #8A532F
RGB: 138/83/47
hsla(24, 49%, 36%, 1)
Fonts
Our fonts are Proxima Nova, Ryman Eco and Freight Text Pro. Used together, these typefaces help create a clear hierarchy and keep our content legible and engaging.
Proxima Nova is our sans-serif face and the workhorse of our typography collection. Pragmatic, friendly and versatile, Proxima Nova is suited for all applications. Bold, extra bold and black weights work best in headlines, while middle weights are better for body copy and captions.
The Freight Text Pro family contains our secondary serif faces. When a serif typeface is desired for longer-form copy and smaller captions, Ryman Eco won’t be very legible. Freight’s angles and curves make for a dynamic, modern font that balances well with Proxima Nova.
Ryman Eco is a beautiful, eco-friendly display font that uses 30% less ink than similarly weighted fonts. Because of the complexity of its design, Ryman is best used at display sizes. As size is relative to viewing distance and application, there are no universal recommended sizes. Ensure that the linework within the structure of the letterforms is clearly visible. Ryman Eco is not recommended for body copy or long running text.
Learn how to download the fonts
Type Treatments
Below are samples of type treatments based upon the styles used in the new brand.
Design Elements
Illustrations
Our custom illustrations are highly ownable parts of the master brand. These elements should be used sparingly for greatest impact and to bring life to marketing pieces. Below are four examples of illustrations that represent the UC Davis College of Agricultural and Environmental Sciences.
Icons
Simple icons can draw attention to information and break up content. They support copy and illuminate information and stats. They should only support the content, so avoid overusing them. The UC Davis College of Agricultural and Environmental Sciences will use the icons as solid fill.
The icon styles shown here are available for use. FontAwesome.com is our resource for icon sets with a consistent look and feel.
Design Samples
